Strub Expands Eastward into Russia

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Swiss lubricant company Strub opened a subsidiary in Russia to expand its operation in the region, the company said last week.

The company’s office is located in St. Petersburg, and it will manage direct sales and distribution for Russia, Ukraine, Belarus and Kazakhstan, according to Strub.

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Our goal is to better penetrate the East European market. We see Russia as a potential consumer for custom-made lubricants and technical cleaners, the company said in its Sept. 20 press release. [With this move] we focus on expansion of our distribution network, the client base as well as brand publicity.

The company’s future plans in Russia also include lubricant production, according to Strub sales manager Dominique Strub-Tiedt. Clearly, we have a mid-term goal to open a production facility in Russia to better serve local needs as well as minimize overall costs, Strub-Tiedt told Lube Report on Monday. Strub sees the Russian market as a key priority for expansion in the near future. We see a huge potential for Swiss, high quality, tailor-made solutions in this region.

In its plant located in Luzern the family-owned company Strub manufactures a wide range of lubricants, such as motor, hydraulic and multipurpose oils as well as gearbox oils, brake fluids, greases and pastes. It also produces different cleaners, sprays, chain oils and biodegradable fuels for two- and four-stroke engines.

Strub operates in 60 countries around the globe, and 150 employees are working for the company in Switzerland and worldwide. The company has another plant in South Africa. Combined, the companys two plants have 65,700 tons per year total production capacity.

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Europe    Finished Lubricants    Region    Russia