For the second time this year, were pleased to announce the results of the Readex Ad Perception Survey of LubesnGreases readers. In the July issue, Nynas ad grabbed our readers as the most attention-getting. Lubricating Specialties Co.s ad was rated the most believable, and King Industries was deemed the most informative. Thank you to all those companies that participated in this biannual review.
Readex Research conducts the Ad Perception Survey to gauge how effectively advertisers are communicating with our subscribers in a specific issue. We appreciate all of the survey respondents who took the time to share their feedback in a confidential questionnaire on how they typically read and interact with the digital edition of LubesnGreases. Some of the standout results were:
The top reasons respondents value the digital edition include convenience on the go, clickable content, instant delivery and how easy it is to share with others.
Almost 8 out of 10 readers typically spend 30 minutes or more reading or looking through a digital issue of LubesnGreases. The average was 52 minutes.
42 percent of respondents share their digital edition with one or more of their colleagues.
More detailed results are disclosed to companies who ran ads in the July issue, in an effort to bolster their engagement strategy with our readers. For advertising opportunities, contact Megan Matchett at megan@LubesnGreases.com, Matt Rogers at mrogers@LubesnGreases.com or Dave Stanworth at dstanworth@LubesnGreases.com.
Rolling out this month is LubesnGreases 2017 Non-Conventional Base Stocks Guide, included with this issue for all print and paid readers, as well as digital subscribers in the United States and Canada. The Guide lists more than 200 plants around the world manufacturing synthetic base stocks such as esters, PAGs and PAOs. To order copies of our three annual base stock resources, visit www.BaseStockGuides.com.
Howard Briskin
HBriskin@LubesnGreases.com