The results of our January advertising readership survey have just arrived, and congratulations are due to the advertising and marketing teams that created the highest-scoring ads. Afton Chemical took top honors in the attention-getting category, Phillips 66 scored highest for being believable, and once again subscribers crowned Chevron Phillips Chemical as most informative.
I want to extend our appreciation to the several hundred anonymous subscribers who took the time to reply to this survey. Thank you!
Twice each year we engage Readex Research to survey subscribers about a given issue, rating each ad as to how attention-getting, believable and informative it is. Readex compiles the survey results – strictly protecting respondents privacy – and sends us a detailed report with the rankings and comments about each ad. We then share these details with the advertisers in the issue, to assist them in seeing what creative techniques communicate best with you, the readers of LubesnGreases.
In addition to rating the ads, we include a brief companion survey, and I love sharing those results, too:
80 percent read half of more of every issue.
87 percent spend 30 minutes or more with each issue; the median and mean times are around one hour.
69 percent save every copy for reference.
90 percent have taken some action as a result of reading columns or articles in LubesnGreases.
62 percent is the amazing number who have taken some action due to seeing ads in LubesnGreases.
If your target market is the global lubricants industry, have you thought about advertising in LubesnGreases? Please e-mail Megan Matchett at megan@LubesnGreases.com or Gloria Steinberg Briskin at gloria@LubesnGreases.com, and theyll be happy to tell you more.
Nancy J. DeMarco
nancy@LubesnGreases.com