Congratulations to Liqui-Box, Afton Chemical and Heritage-Crystal Clean!
Twice a year we engage Readex, an independent research company, to survey LubesnGreases readers about how attention-getting, how believable and how informative each ad in the selected issue is. Ive just received the results from Januarys survey.
Liqui-Box is undisputed champion, scoring highest as most believable and most informative, and also scoring highest overall.
Afton Chemical takes the prize for most attention-getting.
Heritage-Crystal Clean was right behind Liqui-Box in combined scores and was a very close second in two categories.
Kudos go to the marketing communications and creative teams who put these effective ads together. We send the complete scores to every advertiser in the surveyed issue, so they can compare their performance with other studied ads, to discover ways to communicate more effectively with our readers.
We extend our thanks to the anonymous readers who participated in this and previous Readex surveys.
Along with rating ads, the survey respondents answered several quick questions about reading LubesnGreases, and their replies are impressive:
74 percent read half or more of each issue.
83 percent spend a half-hour or longer with each issue.
65 percent save each issue for reference.
87 percent have taken action on reading articles or columns.
61 percent have acted on ads!
Nancy J. DeMarco
nancy@LNGpublishing.com