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Chevron Rebrands Havoline

Chevron Products Co. in mid-2011 will begin consolidating all Texaco Havoline motor oils and lubricants in North America under the Chevron brand. It also will retitle its 450-store chain of quick lubes as Havoline Xpress Lube.

The moves will expand Havoline marketing and sales opportunities in North America where the Chevron brand enjoys a much larger presence than Texaco, the company said, and gives the regions Chevron distributors and retailers greater access to premium Havoline lubricants. Elsewhere, Havoline will remain under the flag with the most market clout: Texaco in Europe and Latin America, and Caltex in Asia and Africa.

Chevron, which merged with Texaco nine years ago, began shifting the Havoline brand to the Chevron stable in 2008, beginning with commercial and industrial products, Americas vice president Doug Hinzie told Lube Report. Redesigned containers of the Havoline line will show the Chevron logo in place of Texacos, he said, adding, We think the Chevron-Havoline brand combination is going to be very effective, both in the do-it-yourself segment as well as the do-it-for-me market.

The change also will see the rebranding of Texaco Xpress Lube outlets, which will all be named Havoline Xpress Lube and display the Chevron logo.

California Bites Warren

Warren Unilube will pay $650,000 to the state of California and Orange County, Calif., to settle an unfair business practices case that saw the lubricant blender accused of selling mislabeled motor oil, gear oil and other products. The Orange County district attorney, working with the states Division of Measurement Standards, said it found samples of Coastal gear oil in 2009 that were a different grade than represented on the bottle. It also said the oils were sold without a batch number, in violation of state requirements, and thousands of improperly labeled bottles were found with font size being too small.

West Memphis, Ark.-based Warren Unilube, which is part of Warren Oil in Dunn, N.C., admitted no wrongdoing in the agreement, and according to the district attorneys office was cooperative during the investigation. The prosecutors added that Warren has purchased equipment to ensure that future product batches comply with the state laws.

IPAC Boosts Research Capabilities

International Petroleum Products and Additives Co. (IPAC) has opened a new technology and research center in Midlothian, Va., to analyze lubricant additive performance and create components through organic synthesis. Based in Dublin, Calif., IPAC manufactures additives in Illinois, Louisiana, Texas and California.

Jeff Crow, vice president of technology, said company plans to use the research facility to support the manufacturing of IPAC components, to develop new analytical techniques, and to provide samples to customers.

Digging into Asia

Lubrizol in mid-October broke ground on a new, wholly owned additive manufacturing facility in Zhuhai Gaolan, China, expanding its overall additive capacity and responding to strong lubricant growth in Asia. The plant is slated to stream in first-half 2013, with initial production focusing on select additive components and eventually including driveline, industrial and fuel additives. The plant, requiring an investment exceeding $200 million over the next three years, is a linchpin of the additive giants 10-year plan and will complement an existing joint venture plant in China, Lanzhou Lubrizol Lanlian Additive Co.

Safety-Kleen Upping Breslau Output

Safety-Kleen, North Americas largest rerefiner, is getting bigger. The company is expanding both used oil processing capacity and total base oil production at its site in Breslau, Ont., Canada. The plant currently has capacity to make 1,800 barrels per day of API Group II capacity.

When complete, the $26 million expansion should enable Breslau to make 2,300 b/d of Group II, according to Safety-Kleen Canadas refining vice president, Dale McIntyre. The additional base oil capacity will be commissioned in mid-2012, he told Lube Report. Safety-Kleen also operates a rerefinery in East Chicago, Ind., where it has capacity for 4,600 b/d of Group I and II base oils.

Share Your Grease Knowledge

Technical, manufacturing and marketing papers on lubricating grease are sought for presentation at the 78th NLGI Annual Meeting, June 11 to 14, 2011, in Palm Desert, Calif. With 300 member companies worldwide, NLGI is the leading forum for researchers to present information to their peers, and for suppliers to reach out to the industry they serve, points out Robert Kress of Lubricating Specialties Co.

Technical papers may cover any phase of grease chemistry, grease formulation or grease manufacturing technology, said Kress, NLGI paper solicitation chairman. Market trends, new additive chemistries, new uses and novel methods for testing and creating grease are also welcome topics. To present at the 2011 meeting, authors should submit an abstract by Jan. 28. E-mail Kress at rkress@lubespecialties.com or NLGI executive director Kim Bott (Kim@NLGI.org) for details.

Bigler Becomes Resolute

Resolute Oil of League City, Texas, and existing management of Bigler Specialty Oil L.P. have acquired the latter from its financially battered parent, Bigler L.P., which is in bankruptcy proceedings.

Biglers president, Dan Schramm, will continue as president under the new name, and Resolute will continue to operate the business as a processor and marketer of paraffinic and naphthenic base oils, white mineral oils and hydrocarbon solvents, serving both domestic and international markets.

Cimcool Buys Starchem Business

Cincinnati-based Cimcool Industrial Products, a privately held part of Milacron LLC, has purchased the metalworking fluids business of Starchem Inc., which is based in nearby Mason, Ohio. Starchem has distributors throughout the United States and licensees in Europe. Price of the transaction was not disclosed.

The asset purchase includes all of Starchems products, brands and global license agreements. Cimcool says it will move the products manufacturing into its own facility, and continue to offer the full line of Starchem products to customers, enhancing them with the addition of its own technical services, sales force and manufacturing operations.

China: Tops or Not?

Did China surpass the United States in 2009 to become the top lubricant-consuming country in the world? With Chinese lubricants demand hitting 5.58 million metric tons, Apu Gosalia of Mannheim, Germanys Fuchs Petrolub AG believes it did. China last year nudged ahead of the United States, which had 5.48 million metric tons of demand, he told the UEIL Annual Congress in late October.

Its a significant event for the industry, Gosalia observed. The USA had held the top-ranked position ever since Fuchs actually started to record lube market data, which goes back nearly half a century.

Not all agree that the U.S. has been replaced. R. David Whitby of Pathmaster Marketing Ltd. In Woking, U.K., thinks the U.S. is still ahead for now, but added that China will overtake the U.S. in the not-too-distant future. Likewise, researchers at Kline & Co. also slotted China in second place. The consulting firms Geeta Agashe, speaking at the ICIS Middle East Base Oils & Lubricants Conference in October, pegged total global lube demand at 35 million metric tons in 2009, of which the U.S. had a 22 percent market share and China 16 percent, she said.

Briefly Noted

Clariant in October officially opened its Greater China headquarters in Shanghai, and is constructing an ethoxylation facility in the southern China industrial hub of Dayabay. That facility is scheduled to open in mid-2011. To date, the Swiss-based specialty chemical company has invested about US $156 million in China over the past two-and-a-half years, and now employs 1,300 people there.

Lubricant and metalworking fluid additive supplier Kimes Technologies has signed Kyoyang Moolsan of Seoul, South Korea, as its representative in Korea. Kimes is best known for its sulfonate technologies and expertise.

Heartland Automotive Services, Jiffy Lubes largest U.S. franchisee, acquired Kerr Enterprises, an operator of Texaco Xpress Lube outlets in Louisiana.

Help with GHS

Are you ready for the Globally Harmonized System for classifying and labeling chemicals (GHS)? This sweeping international standard will require many chemical and lubricant companies to rethink, revamp and rewrite almost all their hazard communications for workers and customers, including MSDS and product labels. To guide companies through this regulatory thicket and help them manage the risk of non-compliance, a quartet of regulatory experts have formed GHS Resources Inc.

Based in Bonita Springs, Fla., the venture offers the specialized services of lubricant and metalworking fluid expert John Howell, board certified toxicologist Richard Kraska, trainer and resource developer David Lindsay, and organic chemist Paula Vettel. The four have over 100 years of combined industry experience and hands-on knowledge of formulating and hazard communication. Among their services will be outsourcing of SDS and label authoring; advice on software selection and/or in-house solutions; training, and implementation of GHS strategies. Phone: (877) 544-7776. Website: www.ghsresources.com

Faces in the News

Effective Jan. 1, Eric Kielts will become president of Wallover Oil Co., taking over from George Hub Marquis. Kielts joined the Strongsville, Ohio-based industrial lube manufacturer 20 years ago and now serves as vice president. Marquis led the company for the past 23 years, growing sales 300 percent in that time; hell remain on as CEO and chairman.

Chris Nottingham has been appointed vice president of Croda Lubricants, based in the U.K. He spent 15 years in Asia with the company, including 10 as managing director Croda Singapore, and since 2009 has been vice president, purchasing.

Bel-Ray Co. has added Ed Croymans to its mining sales team, as North American mining manager. A native of Montana, he has more than 30 years of petroleum sales experience, and will be based in Kalispell, Mont.

After 55 years of service Louis DiCorpo recently stepped down as chairman of Brookfield Engineering Laboratories. David Brookfield, formerly president of the testing instrument company, rose to become chairman and CEO. Also, the role of president has gone to Donald W. Brookfield Jr., who also continues as director of sales, marketing and human resources.

Matt Caldwell has joined Deacom as senior sales engineer. He joins the Wayne, Pa., provider of enterprise resource planning software from Bentley Systems, and holds a bachelors degree in engineering management.

OilDoc Launches Conference

Twenty-seven technical sessions, nearly 100 presentations, in-depth seminars and a trade show are promised for the new OilDoc Conference & Exhibition, coming Feb. 1-3 in Rosenheim, Germany (near Munich). To be conducted in English, this first-time event will highlight recent advances in lubrication, with special emphasis on practical experience. Sessions will cover oil and condition monitoring, hydraulic systems, engine lubrication, maintenance of gears and bearings, wind turbines and other industrial applications, metalworking issues, predictive maintenance, fluid management, tribology and more.

Sponsoring the event is OilDoc GmbH, the Brannenburg, Germany-based condition monitoring specialists. Registration fee is Euro 850 (+VAT) and covers participation in all sessions; a copy of the proceedings; lunches, refreshments and social events; and bus transfers from certain hotels. Website: www.oildoc.de

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