The results of the May advertising readership survey are here, and congratulations go to the advertising and marketing teams that created the highest scoring ads. The winners are Chevron Phillips Chemical for most believable; GR Produkter AB for most informative; and Evonik Oil Additives for most attention getting.
We appreciate the more than 200 anonymous subscribers who responded to the targeted survey sent out by Readex Research. Readex compiled the results, strictly protecting the respondents privacy, and sent us detailed reports that we have shared with the advertisers. The purpose of the study is to assist advertisers in identifying the creative techniques that are most effective in communicating with our readers.
In addition to rating the ads, respondents completed a brief companion survey:
75 percent read half or more of every issue.
86 percent spend 30 minutes or more with each issue.
75 percent refer to past issues in print format.
69 percent refer to archived digital copies or online archives.
97 percent have taken at least one action as the result of reading articles or columns.
76 percent have taken a least one action as the result of seeing ads.
If your target market is the EMEA lubricant industry, have you thought about advertising, in LubesnGreases Europe-Middle East-Africa to reach these decision-makers? Our advertising team, headed by David Stanworth will be happy to tell you more. Email Dstanworth@LubesnGreases.com today. Wed love to highlight your ad as a winner next year.
– Howard Briskin
HBriskin@LubesnGreases.com