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Publishers Letter

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Early Bird Specials!

Our advertising team is offering some terrific deals on 2015 advertising. Are Europe, the Middle East and Africa an important part of your market? If so, let us help you reach your target audience.

LubesnGreases Europe-Middle East-Africa is the only audited publication in this market, so youre assured of reaching the right decision makers. Our last BPA International audit statement reported 13,681 qualified subscribers. Sixty-five percent are senior managers and technical executives with buying influence or authority.*

To make your advertising decision sweeter, Gloria Steinberg Briskin is offering 2014 rates in LubesnGreases EMEA in 2015 if you commit by 15 December. Next year, well again conduct the Readex Ad Survey of ads in the May issue, to help you sharpen your message, at no cost to you. And on top of its loyal base of 13,681 subscribers, LubesnGreases EMEA will have special distributions at two dozen key industry meetings next year.

Were offering early bird specials on our other publications, too. Sign up to advertise in Lube Report or Lube Report Asia by 15 December, and well give you the next higher-frequency rate. For example, commit to 16 ads in 2015, and youll pay the 26-time rate. And in LubesnGreases EMEAs sister magazine LubesnGreases, youll only pay 2013 rates in 2015 if you commit by 15 December.

To learn more, please contact Gloria@LubesnGreases.com or visit www.LubesnGreases.com/advertise, where youll find our complete media kit and the latest BPA audit reports for both magazines.

Every issue of LubesnGreases EMEA offers original, independent features, informed opinions and breaking news for and about the lubricants industry. Advertise today!

Speaking of quality editorial, this issue includes some terrific pieces. Kline & Co.s Milind Phadke brings us an excellent piece on Europes fractious metalworking fluid market, and United Arab Emirates-based contributor Mark Townsend reports on the problem of lube counterfeiting in the Middle East.

Enjoy! And please dont forget – 15 December is the deadline for early bird advertising specials!

Nancy J. DeMarco

nancy@LubesnGreases.com


*Source: June 2014 BPA Statement; 65 percent of qualified subscribers who identified their job functions are in senior management, specifications or procurement, fleet or plant management, or R&D/technical management.

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