Readers have asked for it. Advertisers have asked for it. And we listened. We are launching a wholly new publication for and about Asia at the beginning of 2014.
Lube Report Asia will be a weekly, all-digital publication featuring breaking news, trends and informed opinions about the lubricant and grease, additive and base oil industries in the worlds largest and fastest growing lubricant markets. It will be free to qualified subscribers worldwide, and will, to the best of our knowledge, be the industrys only audited publication in Asia. And Lube Report Asia will be offered in both English and simplified Chinese.
Veteran journalist and editor Tim Sullivan is leading our editorial and development team, in preparation for a January launch. I caught up with Tim last month as he was packing his bags to head to China and Singapore.
Everybody recognizes that Asia is where the action is. So much is going on in the industry in Asia, and not just in China and India. Indonesia, Vietnam, Philippines, Thailand and other countries are seeing dynamic growth and significant changes, Tim told me. And the regions lubricant markets are hugely diverse, including some of the worlds richest and most technologically advanced economies (Japan, Singapore, Australia, Korea …) as well as some of the least.
As big as the region is, theres not a lot of lube industry coverage. Well help people in the midst of all this change help make sense of facts and events.
Like its sister publications, Lube Report Asia will feature independent, unbiased journalism. We have a grasp of the industry, Tim noted, so we can offer depth as well as breadth. Well help the lubricant industry in Asia keep up with the information they want and need to succeed in this challenging and competitive market.
Do you have colleagues in Asia? Customers in Asia? Suppliers in Asia? Please help us pass the word. We invite you to visit our web site, www.LNGpublishing.com/LubeReportAsia, where you can start a free subscription and learn more about advertising in Lube Report Asia.
Do you have questions or sugges-tions for Tim? He welcomes your input at tim@LNGpublishing.com.
Nancy J. DeMarco
nancy@LNGpublishing.com
P.S. Its 2014 advertising budget season, and our advertising team has some terrific early bird specials for advertisers who commit by December 13. Gloria Steinberg Briskin would love to tell you more. Contact her today at gloria@LNGpublishing.com.