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Publisher’s Letter

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Wave Hello to Electric Vehicles

In every industry conference, lubricant company boardroom and design workshop of carmakers from Stuttgart to Shanghai, talk of vehicle electrification is everywhere. While some industry voices predict that the death of engine oils will soon be upon us, others are focusing on the new opportunities that the uptake of hybrid and full electric vehicles is already bringing to our industry. Not to mention the chance for lube companies to further develop traditional business lines in emerging markets.

But its difficult to chart a course of action based on speculation and otherwise limited information. Thats why were introducing LubesnGreases Perspective on Electric Vehicles this month. This invaluable resource will include a quarterly report with the latest updates on related legislation, infrastructure developments, original equipment manufacturer announcements, product launches and more.

The quarterlies will accompany a comprehensive yearly report, covering everything from the mechanical aspects of electric vehicles trends to the pace at which fleets are expected to shift, as well as the implications this will have for lubricant volume and performance demand, formulation and testing.

Perspective on Electric Vehicles will be available to download from the first half of November. Keep an eye on www.LubesnGreases.com and be the first to subscribe.

We are also pleased to announce that our new LubesnGreases 2019 Media Kit (www.LNGmediakit.com) is ready to help industry marketers create brand awareness and drive relevant traffic to your website by advertising
in our magazines, Lube Report newsletters and on LubesnGreases.com.

Howard Briskin
HBriskin@LubesnGreases.com

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