Many Chinese lubricant suppliers have begun taking tips on marketing from their Western counterparts. Now some are doing the same in the area of packaging.
British packaging manufacturer RPC Group agreed to buy Hong Kong-based Ace Corp. Holdings Ltd., a manufacturer of injection mold tools and components. RPG, which supplies packaging for lubricants, said the deal gives it a platform for growth in Asia
Packaging design is as much science as art. The process requires close interaction between the design team and production experts - because a package that looks great is still poorly designed if it causes hangups on the filling line or buckles during shipping.
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